Dealer: Rick Hendrick

Dealership group: Hendrick Automotive Group

Full-time employees: 84

General Manager Todd Reed on evolving compensation structure in the COVID era:
“Tightening up our processes and having better managerial involvement and a focus on playing offense has increased our sales through these tough times. Compensation has increased for our staff because the drive to win is greater than ever.”

Reed on changing hiring and training because of the pandemic:
“Our hiring and training processes haven’t changed but only intensified. The value of education to our team on a daily basis has proved to be a staple in our process for continuous improvement.”