Dealer: Joe Pritchard

Dealership group: Pritchard Family Auto Stores

Full-time employees: 28

President Joe Pritchard on lessons from the pandemic about being a better employer:
“Being a better employer doesn’t mean shouldering all the responsibility and trying to figure it out on your own. As an employer, you feel you have to have all the right answers, but being transparent with your team about the challenges you face and letting them know you’re doing your best has been humbling and rewarding.”

COO Angela Pritchard Spiteri on evolving compensation structure in the COVID era:
“The recession prepared our dealership for the COVID era. By leaning on variable pay plans and performance-based compensation structures, we’ve been able to bend and flex while keeping our work force intact.”

Support Services Director Ellen Pritchard on how the accelerated shift to digital retail changed staffing strategy:
“Although digital retailing hasn’t shifted our strategy around staffing, it has shifted our staff’s focus to new ways of engaging customers. From virtual appointments to new ways to showcase inventory, photos and pricing, our team has a more diverse way of using technology.”