Dealer: Todd Skelton

Dealership group: Prime Automotive Group

Full-time employees: 35

General Manager Dave Blanchard on lessons from the pandemic about being a better employer:
“Communication has been the key driver in helping support and understand the needs of our employees. It has enabled us to become a closer and more cohesive team. We have been able to not only survive through the pandemic but have substantially grown the business.”

Manager of Human Resources Kathy Prior-Vaz on changing hiring and training because of the pandemic:
“All new and existing employees are trained on use of PPE and sanitation procedures as it relates to the dealership, employees, customers and the vehicles.”

Variable Operations Director David Hazlett on how the accelerated shift to digital retail changed staffing strategy:
“We are developing an appointment-based sales process, to reduce the amount of staff required to cover the dealership. New schedules should provide employees with more time off, while contributing to increased employee morale.”