General manager: Lynn Skinner

Dealership group: Lithia Motors

Full-time employees: 95

Skinner on lessons from the pandemic about being a better employer:
“During uncertain times, we have to be nimble and empathetic.”

Skinner on evolving compensation structure in the COVID era:
“We are so fortunate to have a great team that has shown great perseverance. Very few hours have been cut; commissioned and flag employees have stepped up. Our revenue-producing staff recognized early on that if they continued to find new ways to do business that we would have very little attrition in support staff.”

Skinner on how the accelerated shift to digital retail changed staffing strategy:
“‘Accelerated’ is a great way to describe the shift. We felt like that’s the direction our store was going. It has forced us to move to the digital platform quicker, actually reducing our advertising dollar while allowing us to grow our appointment culture, utilizing video.”