Dealer: Gregg Kunes

Dealership group: Kunes Country Auto Group

Full-time employees: 36

General Manager Jim Bonar on lessons from the pandemic about being a better employer:
“We’re a rural community store, so we’re used to coming together in times of need. Challenges from the virus brought out the true character and loyalty of our staff.”

Bonar on evolving compensation structure in the COVID era:
“Pay plans remained the same, but any special needs in tough times were addressed in a positive way.”

Bonar on how the accelerated shift to digital retail changed staffing strategy:
“As we are a very rural dealership, shifting to digital retailing has been a slow process, but we’re getting there!”