WINNER: Transponder also a business model
Zeeland , MI
2020 - PACE Award Winner
Innovation: Integrated toll module
First customer: Audi e-tron
Gentex has introduced the industry’s first toll transponder with national coverage integrated into a vehicle’s smart mirror. The technology is both a convenience innovation and a business model, opening the door for a new automaker revenue stream through telematics packages that let drivers make automatic payments, such as highway and bridge tolls, carpool lane usage and even parking fees.
The system allows payments to various authorities through the exclusive payment service provider Bestpass. The technology can also be expanded to enable payments for fuel purchases and drive-thru restaurant purchases.