2020 Best Dealerships to Work For

General manager: Kenneth Colson

Dealership group: Lithia Motors

Full-time employees: 80

Colson on lessons from the pandemic about being a better employer:
“We have learned to be a better employer by navigating through this pandemic; it requires flexibility and always being ready for change. The team works diligently to make sure that we have a safe environment. We have a rotating cleaning schedule for all customer-facing areas. We reconfigured customer lounges and all client areas to follow distancing measures. Demonstration drives have become contactless, virtual or self-guided.”

Colson on how the accelerated shift to digital retail changed staffing strategy:
“We have a philosophy that we will do business wherever, whenever and however a customer desires. The teams at the stores understand that we need to tailor the experience to fit the customer.”