Dealer: Rob Cochran

Dealership group: #1 Cochran

Full-time employees: 51

Human Resource Director Aaron Herbick on lessons from the pandemic about being a better employer:
“Recognizing the vast challenges associated with the pandemic has given a strong sense of camaraderie. We’re continuing to focus on strong and consistent communication with all team members.”

Learning & Development Manager Ryan Koch on changing hiring and training because of the pandemic:
“We’ve leveraged technology with virtual career fairs, recruiting, interviewing, also training and development.”

Herbick on how the accelerated shift to digital retail changed staffing strategy:
“In the fall of 2019, we released our new digital retailing platform, Expressway. This platform has allowed us to be well prepared in the digital landscape as well as staffing in 2020 and beyond.”

Herbick on making work schedules more balanced or flexible:
“We’ve developed a sales associate role consisting of a base salary, 40-hour workweek and a designated Saturday off. We allow all team members to enjoy a five-day workweek.”