Justin Gasman, 38
Financial services director, McCaddon Cadillac-Buick-GMC
Justin Gasman knows the power of positive thinking. He’s got his own take on the topic and a buzzword to go along with it: “Bing.”
“I don’t mind helping people, especially people I work with,” Gasman said. “But I make a choice every day to not let the behavior of others influence my attitude every day.”
Gasman is a born salesman. He’s fascinated by people, having studied communications, psychology, business and Spanish at the University of Colorado. He likes to talk to customers, he said, but never wastes their time.
After graduation, Gasman sold shoes at the local mall until his father, a finance manager, got him a job interview at Fisher Auto Group. Without previous dealership experience, Gasman was told he wouldn’t be a good fit. Ever the salesman, Gasman made an offer to the manager of the group’s Honda store: “If you don’t like me and I can’t produce, fire me in a month,” he said.
Within three months, Gasman was in the F&I office. After nine years with the dealership, he was ready for a change. His next dealership experience was disappointing and short-lived, one where he felt he saw the worst of the business.
At his current store, McCaddon Cadillac-Buick- GMC, in Boulder, Colo., Gasman found his voice.
On a panel discussion during an industry convention in Las Vegas in 2014, an audience member asked Gasman about the likelihood of software replacing the F&I office, asking if he believed his role would one day be redundant.
“You’re trying to sell solutions to problems that don’t exist to dealerships too stupid to invest in their people,” Gasman remembers telling him.
The audience went wild. Afterward, people lined up to shake his hand and ask for his business card.
“It changed my whole trajectory. It put me on the map,” he said.
The key to staying on the map, Gasman said, is serving others by never compromising self-development. Gasman has numerous industry certifications from the Association of Finance Insurance Professionals and the Automotive Training Academy. He also serves as communications director for the Ethical F&I Managers Conference.
Gasman strives to live his catchword — Bing — which he defines as the opposite of negativity.
Gasman started a “King of Bing” Facebook page in 2016 where he posts positive messages and videos to his professional community. He’s forged friendships with industry leaders. Gasman’s long-term goal is to go into finance training and development — but not just yet.
“I’m not ready to give up retail,” he said, “because I work for the best dealer.”