Jimmy Macagna, 32
General manager, Audi Nyack
Jimmy Macagna began his auto industry career as a social media associate at a dealership. Less than 10 years later, he’s general manager at Audi Nyack in New York.
Macagna credits his former general manager with teaching him everything he knows.
“At one point I even moved my desk in there, in the general manager’s office,” he said.
After graduating from Ithaca College, Macagna went straight into a social media role for Pepe Auto Group at one of its Mercedes-Benz dealerships. After developing and running an in-house advertising agency for the group, he worked in different capacities for all of the group’s dealerships before becoming general manager of Audi Nyack in 2018.
When he assumed the role, he said he saw a lot of growth potential for the dealership.
And grow it did. Under Macagna’s leadership, Audi Nyack’s new-car sales went from 378 in 2018 to 709 a year later. The dealership broke monthly sales records nine times in 2019. The same year, Audi Nyack was named an Audi Magna Society dealership, an award recognizing stores that achieve certain business performance and customer service criteria.
Macagna said he helped the dealership achieve the milestone sales numbers by combining the business knowledge his former general manager imparted to him with a model that favors customer service.
“It was really bringing our customer service level to the highest point possible and really making it different from the second you walk in to being greeted by the receptionist to driving out your new car,” he said. “We really laid out a fundamental process of how we want our customers to be treated.”
The dealership also invested in aggressive marketing efforts to spread the word that it is open for business. But the real key to Audi Nyack’s success are the employees, he said.
“I couldn’t do half of what we accomplished without having the right people around,” he said.
With all that Audi Nyack has accomplished, Macagna has even greater hopes for the future.
“Our foundation’s solid and now we’re building,” he said. “And we’re gonna continue to build.”
— Krystal Hur