Frankie Florey
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General sales manager, Autosport Acura of Denville
Frankie Florey’s official title is general sales manager at Autosport Acura of Denville in New Jersey. Unofficially, he’s the dealership’s jack-of-all-trades.
Florey, who started in 2012 as a salesman at the Acura dealership, earned the top sales spot in only his second month. Ten months later, he was taken off the floor and made an Internet sales manager. He also won the Gold Award from the Acura Council of Sales Excellence within those first 10 months — the highest award the council gave at the time.
As Internet sales manager, he steered the dealership from having a traditional business development center to having “a true Internet sales division.”
“Customers would come to me through the Internet, work directly with me,” he said. “And I would do everything start to finish with them.”
His efforts were met with success, with sales going from 10 to 12 vehicles a month to 35 to 40, he said. After being promoted to finance manager, he continued to oversee the Internet sales department. In 2017, he became general sales manager. New-vehicle sales grew by 10 percent from 2017 to 2019.
Even after becoming general sales manager, Florey continued to perform the responsibilities that got him where he is today.
“I still do everything — I’ll sell the car if I have to, I’ll do something with used cars, appraise a used car, sell the used car,” he said, adding that he also takes on responsibilities in the finance department.
During the coronavirus pandemic, he had to lay off many of his employees and take over his old roles and new responsibilities.
“I had to be a salesman, sales manager, finance manager and delivery boy all at the same time,” he said.
Florey, who hopes to be dealer principal one day, said his favorite parts of the job are not only how variable his work days are, but also interacting with customers.
“Many customers of mine are no longer customers, they are friends,” he said.
— Krystal Hur