Lithia Motors
DCH Honda of Temecula
Temecula , CA
Overall Rank for 2019: 77
Rank based on dealership size (Medium): 33
General manager:
Kenneth Colson
Dealership group:
Lithia Motors
Full-time employees:
96
2018 new-vehicle sales:
2,626, down 12%
2018 used-vehicle sales:
1,306, down 0.8%
Colson on recruiting techniques:
“We’re a career-oriented company, looking for team members at all levels of experience. We try to find out the applicant’s long-term goals. If we outline a career path for an employee, there’s better engagement, performance and job stability. We believe strongly in hands-on experience, mentoring and energetic management engagement.”
Colson on rewards and incentives:
“Recognition of an employee’s performance, accolades to the employee and shared with peers. VIP parking spaces are provided to top performers, and enhanced compensation plans focus on improvement.”
Colson on making work schedules more balanced or flexible:
“We have increased sales teams with less salespeople on each team. The smaller teams allow for schedule flexibility and improved coverage for client care.”
Colson on compensation:
“Sales team structure has a salary component with bonuses based on sales volume. We believe the salary component provides stability rather than solely a commission structure. Service adviser compensation has a traditional focus with an hourly commission blend, with a bonus on customer service.”