2019 ALL STAR | SOFTWARE INNOVATION
Dale Pollak, executive vice president at Cox Automotive, has redefined the way many dealers have been buying and selling used cars and trucks in the modern age.
His vAuto software is a standard part of inventory operations at many franchised dealerships.
Pollak, 60, established that software in 2005, and Autotrader acquired it in 2010.
Pollak has been in the industry for nearly four decades as a dealer and technology entrepreneur and as an author of best-selling books about topics such as his Velocity Method of Management, which teaches dealers to turn inventory rapidly.
Ever the innovator, and keenly aware that the market shifts and mutates, Pollak in 2018 recognized that margin compression was beginning to push dealers’ total gross downward, and faster turns could not always reverse this trend.
He updated his philosophy further, calling it ProfitTime, which shifts the focus from the number of days a vehicle is held by dealers to the profit potential each car and truck holds.