2019 ALL STAR | OPERATIONS EXECUTIVE
Ford Motor Co.
Ford Motor Co. is at an inflection point as it either redesigns or freshens three-quarters of its lineup. It hopes to have the industry’s freshest lineup by the end of next year, and Joe Hinrichs is largely responsible for making sure that happens.
Hinrichs, 52, promoted this year to the newly created title of president, automotive, oversees the Ford and Lincoln brands in all of the automaker’s global markets. If it’s vital to Ford’s core business, Hinrichs has a hand in it. He oversees product development, purchasing, enterprise product line management, manufacturing and labor affairs, marketing, sales and service, quality and new model launches, sustainability, environmental and safety engineering, information technology, customer experience and government affairs.
This year, Hinrichs oversaw the complete dismantling and rebuilding of Ford’s massive Chicago Assembly Plant to produce the next-generation Explorer and Aviator crossovers, a process CEO Jim Hackett described as the company’s “toughest” changeover.
His schedule doesn’t get any easier.
Up next? The introduction of Ford’s first long-range electric crossover, the revival of the iconic Bronco SUV and the redesign of the venerable F-150 pickup.