2019 ALL STAR | FIXED OPS/DEALERSHIP
Director of fixed operations,
Ganley Auto Group
Bill Housholder has become an innovator in virtually every area of dealership service, parts and collision repair.
Housholder, 61, developed pay plans for service technicians employed by the private group’s 36 dealerships that offer a modern alternative to the prevalent — yet often unpopular — system of flat-rate compensation for each shop job. He increased training for service advisers to improve knowledge of their customers and their vehicles. He initiated flexible workweeks for service employees. And when many dealerships abandoned their body shops, Housholder successfully advocated holding onto Ganley’s.
Housholder has maintained a menu of competitive service prices that emphasizes added value and eschews loss-leader sales, so-called customer loyalty reward programs and ad hoc discounting by advisers. That pricing assigns variable labor rates to service jobs based on their complexity. Early on, he focused on wholesale parts sales by Ganley dealerships to independent repair and body shops. He assigns Ganley service managers to visit other company stores and to meet regularly to discuss best practices. Such matters seem common today because Housholder was among those who did them first.