2019 ALL STAR | CEO, LUXURY AUTOMAKER
Chairman of the executive board,
With the launch of the Cayenne in the early 2000s, Porsche showed it was willing to embrace disruption and adapt to where the market was going.
The German performance brand saw opportunity in the then-emerging crossover market and took it — without compromising its sports car DNA.
Now, Porsche CEO Oliver Blume is doing it once more — this time with the all-electric Porsche Taycan. The four-door EV is at the vanguard of a wave of electric vehicles on Porsche’s road map.
Blume, 51, must navigate the pricey entry into the crowded EV marketplace and do so without eroding Porsche’s performance credentials.
Porsche is the most profitable division of Volkswagen Group, and Blume has to figure out how to maintain its sacred 15 percent margin even as spending surges for EV development.
Blume, a former manager at VW’s Audi luxury division, took over the Porsche top job in 2015 amid a wave of executive departures in the wake of Volkswagen’s admission that it cheated on U.S. vehicle emissions tests.