Nasir Uddin, 32
National used-car director, Prime Automotive Group
To make ends meet while going to school, Nasir Uddin sold cars out of the parking lot at the 7-Eleven where he worked. “I would spend $500 or $600 of my own money, fix it up and sell it,” he said.
A decade later, Uddin is selling used vehicles on a much larger scale as the national used-car director at Prime Automotive Group.
His start came as a BMW mechanic specializing in rooting out electrical ghosts that can spook many a technician. After finishing trade school where he searched for out-of-commission BMWs to fix and sell, Uddin landed a tech job at a Group 1 Automotive Inc. store on Long Island in New York. David Hult, then a Group 1 regional vice president and now Asbury Automotive Group CEO, moved Uddin to the sales side handling the large volume of lease returns on Long Island.
Uddin became used-car manager at 11 Group 1 stores before moving to Atlantic Auto Group. In 2017, he became a used-car director at dealerships owned by investment group GPB Capital. Six months later, GPB bought a majority stake in Prime Motor Group. Prime CEO David Rosenberg tapped Uddin as national used-car director for the consolidated group operating about 60 stores with sales of 4,000 new and 3,400 used vehicles per month.
Uddin has since turned around Prime’s used sales in Houston. “We’re killing it there,” he said. “It’s just implementing the basics.”
That includes getting cars online quickly, accompanied by good photos and condition descriptions, plus sharp pricing. Big markups don’t “work anymore, because you’re in a market with AutoNation and Group 1.”
Smart buying will continue to grow in importance as competition for quality used vehicles only gets fiercer, Uddin said. “What makes you good is to be able to catch yourself and realize you made a mistake and look for an exit strategy and get out of it.”
Uddin, who credits good leaders for helping him succeed, eventually wants to be a dealer principal. “I was blessed to have some of the top guys around me growing up,” Uddin said.
— David Muller