Mason McCurley, 39
President, McCurley Integrity Dealerships
Mason McCurley wanted to be part of his family’s business since he was a child.
He describes himself as an inquisitive kid, always listening to his father on the phone at work, paying attention and asking questions.
“When people would ask, ‘What do you want to be when you grow up?’” McCurley said, “I always said I wanted to be a car dealer.”
As the family business expanded over the years, McCurley worked every job — from janitor to receptionist to dealer principal.
Upon graduation from college with a degree in automotive marketing in 2003, he started in the service department at McCurley Integrity Dealerships in the Pasco, Wash., area.
He worked there for a year and a half, and was passed over twice for internal F&I positions. He landed an F&I job after his third interview.
“I didn’t sit at my dad’s side,” McCurley said. “I came up through the business the way anybody else would come through the business, or it even may have been a little bit harder.
“You’d think I had a leg up on the competition, but at McCurley you really had to be the right individual for the job,” he said.
When McCurley became general manager of his family’s Richland, Wash., Honda store at age 28, he oversaw a 350 percent sales increase in just three years.
“It was my first store,” he said. “We grew it pretty quickly. We’ve won Honda’s top honor of President’s Award seven out of nine years we were eligible.”
McCurley was named president of McCurley Integrity Dealerships 2014.
In 2017, the group sold 7,029 new and used vehicles, then a company record. In 2018, the group set another record with 7,339 sales.
McCurley credits those improvements to the company’s core value of integrity and finding his own leadership style.
“With every new hire, I sit down and go through how important core values are to our company,” he said.
“Something we always talk about is integrity in everything we do,” he said. “It has helped us not only in our marketing efforts, but also in finding the people we hire. We hire for talent and skill, of course, but I put company culture above everything. Because if someone is not a good fit for the team or doesn’t fit in with our core beliefs, they usually aren’t successful here.”
— Sarah Kominek