Jeffrey Briggs, 37
Partner and general manager, Victory Chrysler-Dodge-Jeep-Ram of Kansas City and Victory Chrysler-Dodge-Jeep-Ram of Ottawa
Jeffrey Briggs has been surrounded by the car business his entire life.
His father was a sales and general manager, and his maternal grandfather was a used-car manager for more than four decades.
As a youngster, Briggs spent many Saturdays as a hot dog vendor on the car lot. His dealership roles expanded to porter, detailer and parts associate.
He always knew he’d give auto retailing a shot. He left college in December 2005 and returned home to the Kansas City, Kan., area, where he went to work for his dad as a sales associate at what is now Olathe Dodge-Chrysler-Jeep-Ram, which is part of RML Automotive.
While growing up, Briggs had observed how good salespeople operated, so he was ready when his time came.
“I’d seen all the successful salespeople and how they all acted and the way their intensity was when they were at work, and their swagger. I picked up on that and saw what it took to be good at selling,” Briggs said. “Once I was good at selling, it just went from there.”
Auto retailing has enabled Briggs to build a good life for his wife, whom he married in 2010, their two sons, and himself.
“If you’re good and you go to work and show up on time, do things right and do what you’re told, you’re going to grow in this industry,” he said. “It’s not rocket science.”
At several RML Automotive stores Briggs had roles that included sales manager and sales director. He moved to Premier Automotive in 2014, becoming a general manager and then a partner in 2017 at two Victory Chrysler-Dodge-Jeep-Ram stores, in Kansas City and Ottawa. Briggs said he’s keeping an eye on digital retailing. He’s interested in buying used cars from the public to resell. CarMax, he said, has done great branding in that arena.
Briggs hopes more young people look at auto retailing as a career.
“Don’t be afraid of the car business because it has changed,” he said. “There are ways to have a great work-life balance where you can make a great income. We’re trying to bring more professionals to the industry.”
— Vince Bond Jr.