Overall Rank for 2019: 98

Rank based on dealership size (Small): 44
 

Dealer:

Rob Cochran

Dealership group:

#1 Cochran

Full-time employees:

43

2018 new-vehicle sales:

1,451, up 24%

2018 used-vehicle sales:

1,534, up 113%

Talent Acquisition Manager Courtney Halle on recruiting techniques:

“Our most successful techniques include our digital partnership with Hireology and our #1 Cochran Careers Web page; social media marketing utilizing geofencing; recruitment through colleges and universities; partnerships with trade schools; and team member referrals with bonus structure.”

General Manager Michael Rizzitano on rewards and incentives:

“The Top Gun award is offered to our top fixed ops performers — a weekend getaway at a resort with the performers’ guest of choice, accompanied by Rob and Christina Cochran.”

Rizzitano on changes to training:

“We have utilized NCM’s General Management Executive Program for many of our team members. We have also launched #1 Cochran University for in-house training and recruitment for all positions in the fixed and variable departments.”

Learning & Development Manager Ryan Koch on making work schedules more balanced or flexible:

“We’ve developed a sales associate role consisting of a base salary, 40-hour workweek and a designated Saturday off. We allow all team members to enjoy a five-day workweek.”

Koch on offering online shopping as employees desire work-life balance:

“We’re evaluating a pilot program to allow for shift/team scheduling. We’re implementing technology that will allow our team members to work in a flexible environment. We continue to study and analyze consumer demand based on specific times throughout the day, which will allow us to staff accordingly.”

Halle on compensation:

“We’ve developed pay plans that provide team members with a salary and incentives for unit volume.”