2018 ALL STAR | OPERATIONS EXECUTIVE
Before he was thrust into the top job at Fiat Chrysler Automobiles, Mike Manley built an industrywide reputation as a leader who knew how to take full advantage of a hot property: Jeep.
Yes, the iconic brand's rise over the last decade has coincided with a broad consumer shift away from cars toward crossovers and SUVs. While one could argue that Jeep, as a quintessential SUV brand, benefited from that shift, one could also argue that the shift had its roots in the legacy of the Jeep brand itself. For that, Manley deserves the lion's share of the credit.
Manley's mastery of the Jeep brand's core allowed him to correct the mistakes earlier owners of the Jeep brand made, such as the badge engineering errors of the DaimlerChrysler era, while accomplishing what they had been unable to do: globalize the Jeep brand.
Under Manley's stewardship, Jeeps are built in North America, South America, Asia and Europe. The brand's lineup is broader than ever, and it's about to expand further, as Manley continues to plumb consumers' enthusiasm for Jeeps.
As Manley, 54, grows into his global CEO role, the lessons he learned running Jeep will provide invaluable guideposts.