2018 ALL STAR | INNOVATOR
Ford Motor Co.
Bill Ford has been attempting for years to position his family company to succeed in an uncertain future. His latest bet to secure his legacy involves a relic of Detroit's past.
Ford Motor Co. bought the long-blighted Michigan Central Station and plans to renovate it into a hub of autonomous and electric vehicle development. The former train depot will be the centerpiece of a sprawling urban campus in Detroit's Corktown neighborhood that the automaker hopes to use to attract talent.
While Silicon Valley tech companies offer workers new-age office space, Ford's innovative approach aims to lure software engineers and other top talent with a one-of-a-kind, towering beacon of advanced technology.
"We are again reinventing the future of transportation, just as we did 115 years ago," Ford, 61, said this year in an interview. "And that, to me, is going to be the power of this building. It won't just be a standalone, very beautiful building. It will very much be part of the fabric of the new transportation model. And our future at Ford will be largely invented there."