2018 ALL STAR | BRAND EXECUTIVE
Ford Motor Co.
Earlier this decade, Ford Motor Co.'s Lincoln luxury brand was on life support.
Kumar Galhotra is one of the key executives who helped revive it.
Galhotra, 52, served as Lincoln's president from 2014 until earlier this year, when he was named Ford's president of North America. Joy Falotico now leads the brand.
Under Galhotra, Lincoln overhauled its product lineup, introduced a number of unique customer experiences and coalesced under the mantra of "quiet luxury."
It also returned to relevance with a quirky ad campaign starring Matthew McConaughey and finally launched a business in China that officials expect will eventually overtake its U.S. operations in volume.
The results? Four consecutive years of global sales gains that have it on track to reach its goal of 300,000 sales by the end of the decade.
Lincoln's latest moves involve scrapping the controversial MK scheme for actual vehicle names, including Continental and Nautilus.
"We were kind of a rudderless ship for a while," Chris Poulos, general manager of West Point Lincoln in Houston, said this year in an interview. "But now, our senior leadership is in lockstep. We're a growing brand."