Audi Des Moines
Johnston , IA
Overall Rank for 2017: 97
Rank based on Dealership size (Small): 39
2016 new-vehicle sales
371, up 2.8%
2016 used-vehicle sales
392, up 13%
Marketing Manager Caroline Jones on keeping employees engaged
"Our store recently created a 'motivation wall' in our sales meeting room, which includes shoutouts to team members and inspirational quotes. This is updated each week by our marketing coordinator and business development coordinator. We have monthly and quarterly contests with prize incentives for sales and service representatives who receive the most five-star reviews from customers."
Jones on a successful healthy living program
"Preventative Focus Awards are now awarded to employees and their spouses covered by Lithia Insurance. The employee or spouse is eligible to receive a $200 award for having their physician sign off that they are up to date on their preventive care exams. In 2017, we began offering discounted gym memberships to Life Time Athletic — one of the premier fitness centers in our area. As of August, nearly half of our store employees had taken advantage of the discount and signed up. The discount provides employees a savings of up to $60 per month and up to $720 per year, per person."
Gladney on attracting employees
"We have started being flexible with schedules to accommodate different lifestyles. Sales positions were traditionally five days a week and mandatory Saturdays. We started offering weekends off and flexible schedules, which has received great responses. Lithia Motors offers a new-hire guarantee to new sales employees to ensure that they can support their lifestyle while getting trained along with a sign-on bonus. We consider alternative pay plans to accommodate individual needs. We collaborate with local colleges to recruit young talent and offer advanced training. Employee referrals and internal promotions or transfers are also given priority."