Suzie Reineke, 29
Lincoln brand manager, Reineke Family Dealerships
Achievement: Created Reineke Family Dealerships' marketing department
Suzie Reineke never envisioned herself working for the family's dealership business.
The granddaughter of company founder William F. Reineke Sr., who purchased his first dealership in 1960, Suzie Reineke had other plans upon graduating from Ohio State University in 2010 with a degree in fashion and retail studies and marketing.
"I honestly had no ambition to come back, but I wanted to try it out and see if it was a fit for me," she said. "Ultimately, I fell in love with it."
Reineke started her career in sales. She then moved into marketing, where she created a marketing department for the Reineke Family Dealerships' then eight stores. Before that, marketing and advertising were handled by individual stores.
Now, as brand manager overseeing the group's three Lincoln stores, she's using her education in ways she hadn't imagined.
"Having that fashion background, you just have more of an appreciation for the materials and what goes into all of these vehicles," she said. "That helps sell the vehicles if you have that passion behind it."
Reineke, a recent graduate of the NADA Dealer Academy, would like to continue working in the family business. She is interested in becoming a partner, helping to build upon the family legacy along with other third-generation members of the Reineke family.
Reineke's father, Bill Reineke, an Ohio state legislator, currently operates Reineke Family Dealerships with his father, two brothers and a brother-in-law.
"I'm very proud of her," said Bill Reineke. "It's very exciting because growing up she never really showed any interest in the business."
Outside of work, Suzie Reineke enjoys traveling and investing in her hometown of Tiffin. She and her husband, Weston Reinbolt, are rehabilitating buildings in the city's downtown. She's also involved with the Ohio Automobile Dealers Association and has held seats on the National Automobile Dealers Association Convention Committee and NADA NextGen Thought Leadership Committee.