Bergstrom Volkswagen of Oshkosh
Oshkosh , WI
Overall Rank for 2016:35
Rank based on Dealership size (Small):16
2015 new-vehicle sales
82, down 42%
2015 used-vehicle sales
164, down 34%
Sales contest during the slowest time of the year, in which employees earn the right to a closed and catered shopping evening at a local sporting goods store
President Tim Bergstrom on showing employees they are valued
"We hold an annual event to recognize high performers. Performance is tracked throughout the year. Celebrating together and mutual respect are two of our core values that we reinforce daily."
John Hogerty II, executive vice president, on keeping employees engaged
"We hold team community service events at the dealership, where all team members help, such as Drive for a Cure for breast cancer prevention and Make-A-Wish."
General Manager Clint Kieler on how to keep employees' morale up when dealing with customers anxious about recalls
"We call recalls "free upgrades.' Using that terminology with the guest usually lightens up the situation. I tell my team to imagine if they were not in the industry and they were the guest -- that makes it easier to relate to the guests' needs and emotions."
Kieler on building good relations across all departments
"Team events outside work and communication on a personal level, not just professional."