Bergstrom Hyundai-Mazda-Mitsubishi-Nissan of Appleton
Appleton , WI
Overall Rank for 2016:97
Rank based on Dealership size (Large):22
2015 new-vehicle sales
1,366, down 0.9%
2015 used-vehicle sales
799, up 15%
Team events several times per year such as Timber Rattlers baseball, Brewers baseball and Green Bay Gamblers hockey
John Bergstrom on showing employees they are valued
"We not only treat our guests like family, we treat everyone like family including our fellow team members."
General Manager Tom Ferry on how to keep employees' morale up when dealing with customers anxious about recalls
"We talk to our employees about the opportunity that recalls bring. They are a great way to get guests in that don't typically come to our service department, and they give us an opportunity to make them a guest for life."
Ferry on building good relations across all departments
"Open, clear and often communication. Managers meet every day at 8:15 for Operations Excellence and morning communication. Hiring the right people who mesh well together is also very important."