Bergstrom Chevrolet of Madison
Madison , WI
Overall Rank for 2016:55
Rank based on Dealership size (Small):25
2015 new-vehicle sales
182 (dealership was acquired March 2015)
2015 used-vehicle sales
Ice pops and ice cream available on hot days
General Manager Tony Wantoch on keeping employees engaged
"Monthly rewards on CSI with an all-team meeting to discuss how everyone's role is important."
Wantoch on how to keep employees' morale up when dealing with customers anxious about recalls
"We believe morale is set by the leader. Sticking to Bergstrom's values and being positive and upbeat will inspire the team when they see it in action. We also find unique ways to be a hero to our guests distressed by a recall. Recently, we bought loaves of fresh baked cheesy bread from a popular local bakery to cheer up the day of our inconvenienced guests. It was a hit! Our social media pages were blowing up."