Bergstrom Acura of Appleton
Appleton , WI
Overall Rank for 2016:61
Rank based on Dealership size (Small):29
2015 new-vehicle sales
242, down 8.7%
2015 used-vehicle sales
140, down 32%
The company has its own health coach who visits once a month to help with nutrition, smoking cessation, health issues and even hula-hoop lessons.
President Tim Bergstrom on showing employees they are valued
"Our biggest sale of the year takes place in June. Our general manager, sales consultants and F&I manager are given goals to achieve in that month, and if they meet these goals, the whole dealership is rewarded with a delicious steak and lobster lunch. A well-known local vendor caters the meal right to our dealership and serves us using fine dinnerware and linens. Everyone helps, so everyone eats."
General Manager Michael Barile on keeping employees engaged
"Continual focus through incentive programs and health coach visits to encourage safety and wellness among our team members."
Barile on how to keep employees' morale up when dealing with customers anxious about recalls
"By being involved with the team daily: discussing challenges of the recalls and finding solutions together as a team. We never leave a team member to fend for themselves if guests start getting anxious or frustrated with a recall issue. We will fix the problems as a team."