Overall Rank for 2014: 36

General manager: Matt Smith

Full-time employees: 46

2013 new-vehicle sales: 659, down 1%

Cool perk: Holiday contests; for example, around Easter, sell a car and receive a plastic Easter egg with money inside

Smith on showing employees that they are valued: "We have an annual trip to Jamaica or another exotic location for the top two salespeople and the top department manager in relation to their goals.
"We have two nice gatherings a year for all employees -- a summer picnic at Knoebels Amusement Resort for the employees and their families and the holiday party at the Hotel Hershey for every employee and their spouse."

Smith on changes in response to staff requests: "One thing the staff really wanted to work on was growth. In addition to the normal training twice a week, we have a book club. The staff votes on each book, then we read a set number of chapters and rotate staff to do a presentation on those chapters in a one-hour meeting on Saturday mornings. Books we have read include John Maxwell's The 21 Indispensable Qualities of a Leader and Richard Carlson's Don't Sweat the Small Stuff ... and It's All Small Stuff."