Overall Rank for 2014: 15

Dealer: John Bergstrom

Full-time employees: 60

2013 new-vehicle sales: 860, up 11%

Cool perk: Family appreciation day at a Milwaukee Brewers game. The day features a tailgate party cooked and served by executive management, parking and tickets to the game.

John Bergstrom on recruiting: "In 2014, we hosted a career fair at a local hotel. This was promoted entirely on the Internet and was geared to people from outside of the car business. We hired a significant number of quality team members from that event."

General Manager Ron Tellock on a change in response to staff requests: "We're in Packer Country here, and team members like showing off their team spirit. We wanted to wear our Green Bay Packer apparel the day before or on game day to show our support, and we came up with a clever idea. In order for team members to wear Packer apparel, they must pay for that right, and all money goes to our Make-A-Wish campaign."