Best Dealerships to Work for
Bergstrom Cadillac of Madison
Madison , WI
Overall Rank for 2014: 14
Dealer: John Bergstrom
Full-time employees: 45
2013 new-vehicle sales: 316, up 87%
Cool perk: Incentive bonuses for high achievers, including trips to Aruba and Hawaii and private evening shopping events with food and beverages at local specialty shops.
President Tim Bergstrom on showing employees that they are valued: "We recognize team members who go above and beyond to 'wow' our guests by showcasing their stories on our companywide intranet. Guests' letters or reviews are quoted, the team member's picture is taken, and fellow team members are able to offer congratulations and praise."
John Bergstrom on changes in response to staff requests: "For over 15 years, we have used a third-party company to survey dealership team members to look for ways to improve.
"In response to survey results, in the past year, we added Saturday service, we revamped wage scales to better compensate our technicians and we added a central reservation center for appointments, which frees up our service consultants' time to be able to give each guest their undivided attention."