Overall Rank for 2013: 37

Dealer: Brian Kelly

Full-time employees: 39

2012 new-vehicle sales: 628, up 6%

Benefit highlight: Community involvement. For example, employees worked with the Peabody Parks, Recreation and Forestry Department to redo a playground.

Cool perks: Summer ice cream social; free tickets to Boston sports events such as Red Sox, Celtics and Bruins games

Brian Heney, director of operations, on showing employees that they are valued: "We provide our employees with a state-of-the-art and technologically advanced facility. This is our newest facility and includes a beautiful lounge with a kitchen for our service technicians and another one for our sales and office team."

Heney on changes in response to staff requests: "We upgraded all of our diagnostic equipment, computers and phones for our Volkswagen team."