Overall Rank for 2013:100

Dealer: Brian Kelly

Full-time employees: 62

2012 new-vehicle sales: 1,738, down 5%

Benefit highlight: The staff is treated to an ice cream social at least once each year and employees enjoy a fine evening out with the team a couple of times a year.

Cool perk: Employees get tickets to many sporting events in the Boston area.

Brian Heney, director of operations, on changes in response to staff requests: "We overhauled our service department -- our techs all benefited from new toolboxes -- and we added two beautiful break rooms, each with a kitchen area and big-screen TV, for our technicians and sales consultants."