DCH Honda of Temecula
Temecula , CA
Overall Rank for 2013: 72
General manager: Kenneth Colson
Full-time employees: 101
2012 new-vehicle sales: 2,069, up 33%
Benefit highlight: Opportunities for charitable work such as Susan G. Komen Race for the Cure, Toys for Tots and shopping for school clothes for underprivileged children
Cool perk: The parts manager takes his department on an annual fishing trip.
Colson on showing employees that they are valued: "We have appreciation barbecues, monthly birthday/anniversary celebrations, a Christmas party and a Halloween contest."
Colson on hiring salespeople: "We have an information-based sales process where we encourage members of Gen Y to join our sales team. We work hard at changing the way customers perceive the sales process and the average salesman. Our sales staff is made up of young, energetic salespeople who are self-motivated and educated on the product. They are aware of advancements in technology and pride themselves on staying ahead of the curve with their product knowledge."