Prime Motor Group
Prime Toyota of Saco
Saco , ME
Overall Rank for 2012: 60
Prime Toyota's Used Car Nights benefit the dealership -- as well as its service technicians' bank accounts.
If a bunch of retail vehicle trade-ins occur over a busy weekend, Prime Toyota -- along with some of the other stores in the Prime family of dealerships -- keeps the service bays humming after hours the following Tuesday.
Service techs can volunteer to work the extra hours at a bonus-pay rate.
It's based on however much they can cram into the extra shift, plus a dollar an hour.
So if a tech normally makes $20 an hour but produces six hours' of billable work in three hours doing brake jobs on Used Car Night work, he gets $21 times six hours, or $126, instead of the hourly pay rate of $60.
That also takes the pressure off the service department to turn around trade-ins during business hours while also working on retail customers' cars.
The dealership also feeds the techs pizza or Chinese food, whatever they request.
"A tech can spend an hour diagnosing a customer's car, and the customer can say, 'No, thanks,' to do the job," said Vadim Makhlis, general manager of Prime Motor Group. "But our used-car department wants to get that car on the front line. They won't say no."
-- Mark Rechtin