Mike Shaw Automotive Group
San Antonio , TX
Overall Rank for 2012: 64
You rarely see a $2 bill these days, except at Fernandez Honda in San Antonio and the five other stores of Mike Shaw Automotive.
Fernandez Honda hands them out to employees who get outstanding online reviews from customers, said Adam Claiborne, general manager.
With good reviews so important in the age of Internet car shopping, Fernandez Honda believes they are worth celebrating, Claiborne said.
"Years ago we used to give them for letters that customers sent us," Claiborne said. "But a great review today on Yelp or Google can be seen by thousands of people."
Owner Mike Shaw started the tradition of giving out $2 bills in 1994 at another one of his stores. All stores still participate in the honors, Shaw said.
Fernandez Honda has other awards to honor employee achievement.
Each quarter, the store caters a luncheon at which $50 gift cards are given to the employee of the month as voted by all 55 employees, as well as to the top salesperson, technician and service adviser.
The luncheon is a great way to communicate with employees, hear their views and congratulate them on a job well done, Claiborne said.
Twice a year, Fernandez Honda brings a wellness group to the store to offer employees the convenience of a medical checkup on premises.
Said Claiborne: "Employees appreciate it because it's hard to find time for physicals when they're taking care of their families and working."
-- David Barkholz