DCH Tustin Acura
Tustin , CA
Overall Rank for 2012: 99
At DCH Tustin Acura, community involvement isn't just good business; it's also a way to recruit employees.
The Southern California dealership participates in parades and charity events, hosts local groups' car-wash fundraisers and sponsors a Tustin High School chapter of Students Against Destructive Decisions. Currently, three S.A.D.D. chapter volunteers work part-time at the store.
"It's word of mouth," said General Manager Dick Hsu. "Once people see you in the community, they feel good about you and when they or family members need a job, they seek you out."
And once there, employees tend to stay. Hsu said the longevity of his management team brings stability, while barbecues and team-oriented activities keep employees loose.
"When you have stable management, the rest follows," he said. "Beyond that, it's the little things that count."
At monthly staff meetings, Hsu notes job anniversaries and birthdays with cake and also awards $25 gift cards to employees who have gone out of their way to help customers. "The gift cards are tokens," he said. "The important part is the public pat on the back."
Parent DCH Auto Group also focuses on retention and motivation by offering full-family medical and dental insurance plus stock ownership for all employees. Every worker annually accrues nonvoting shares of DCH stock that are redeemed when he or she retires or leaves the company.
"Everybody is an owner in the company," said Roy Bavaro, DCH director of corporate marketing and brand development. "It can be a retirement fund. The idea is [for] our employees to develop pride in their future and feel they have a stake in the company's success."
DCH Chairman Shau-wai Lam says the company cannot deliver on its goal of "delivering customer happiness" unless employees also are happy.
Adds Bavaro: "We really believe in happiness. If you are happy, you are going to be more successful at what you do."
-- Jesse Snyder