Vice President, Marketing, ADP Dealer Services
Education: B.S., business management, Ateneo University, Manila, Philippines; M.B.A., Columbia University
What your college professors didn't teach you: "I went to college in the Philippines. It was very theoretical; it was all about principles, about the disciplines in business.
"There were very little real-world examples or experiences or case studies. It was very scientifically driven versus how are these applied in real life. So having moved to the States, that's where it became real, that's where I had to connect the dots."
- 2000-02 Director, marketing, ADP Dealer Services, Hoffman Estates, Ill.
- 1992-98; 1999-2000 Senior international marketing manager, Solo Cup Co. Inc., Highland Park, Ill.
- 1998-99 Director of strategy, sweeteners group, Monsanto Co., Chicago
- 1987-91 Associate, international development program, A.T. Kearney Inc., New York and Chicago
- 1982-85 Technical staff consultant, economic and market research group, Andersen Consulting, Manila, Philippines
First automotive job: Marketing programs director for national strategic accounts at ADP Dealer Services in 2000
Proudest achievement: "I think of everything as an ongoing story, so to speak. But if I had to pick a couple of accomplishments, I won't think of them in terms of specific projects or initiatives. One is just being able to learn and grow and appreciate everything that we do and everyone that I meet, so adding value to the companies I work for, making that difference. Second is having the skill to be able to build teams of high performers."
Current challenge: "Being able to articulate and show how marketing can be and is a key contributor to a business success."
On being successful: "You've got to believe in yourself. You've got to know who you are and like who you are. And, third, you have to love what you do."
What about the auto industry surprised you: "What has surprised me and what I think is a challenge in the industry right now is really the lack of differentiation in offerings or products and diminishing customer loyalty."
What women need to know for success in the auto industry: "People told me when I first started that it's really a male-dominated industry, at least the retail side. That's changing, although the numbers are small. There are more women dealers, more women and minorities in the dealership side of the equation.
"I personally don't dwell on statistics or industry benchmarks. What really matters and what women should feel, it's really all about doing what needs to be done and doing it extraordinarily well. I don't think it has too much to do with gender or race or convictions. So if any woman is starting in the industry or is thinking of going into this industry, she should really feel that she is a valued contributor, and if you believe in what you do, you are passionate in what you do, your performance will shine through."
Job to which you aspire: "Marketing is in my blood. It fits the way I think. It would have to be something in the marketing field, and I like the auto industry a lot."
What you do to relax: "My husband and I are on a mission to visit every national park in this country and in Canada. We've gone through a lot, and we still have a lot to go to. I also like to travel internationally. I've lived, worked and studied abroad for many, many years. I've always been fascinated and genuinely interested in understanding other ways of life, other ways of looking at things and exploring new places off the beaten path."