Volvo Cars' CEO Jim Rowan sees electric vehicles reaching price parity with their fossil fuel-burning counterparts a lot sooner than many.
How soon? Roughly two to three years from today.
Furthermore, Rowan said: "There's no way that any company should be relying on government subsidy to be successful."
The former Dyson CEO, who took the helm of Volvo at the beginning of this year, made the bold claims amid high battery materials costs, the recent passage of the Inflation Reduction Act — and Volvo's launch last week of a flagship electric crossover.