Tesla gained more ground on BMW, Lexus and Mercedes-Benz in the first quarter as it remained the No. 4 luxury brand in terms of U.S. registrations, according to new-vehicle registration data from Experian.
The California EV specialist registered 71,345 vehicles, an increase of 52 percent compared with the same period a year earlier. BMW was first at 84,397 (up 29 percent), Lexus second at 80,166 (up 32 percent) and Mercedes-Benz third at 77,826 (up 24 percent). Tesla remained ahead of Audi, which it leapfrogged in 2020.
While Infiniti and Jaguar were the only luxury brands whose registrations declined in the first quarter, Tesla's gain outpaced all but Genesis, whose much smaller registrations more than doubled.
To be sure, many factors could change how the luxury race shapes up this year — including ongoing supplier and shipping constraints — and the first quarter of 2020 makes for unusual comparisons because of COVID-19-related factory and dealership shutdowns, which abnormally and severely depressed sales.