TOKYO — Nissan Motor Co. is packing profits again, thanks to better pricing power and incentive control.
But the real test may come when the industry is out of the current semiconductor crunch and hungry competitors start firing up factory capacity to capture pent up U.S. consumer demand.
COO Ashwani Gupta pledges Nissan won't return to its old bad habits by splashing cash on the hood when the market finally returns to normal. In fact, Gupta said Nissan's improved discipline and flow of better products can actually help it boost market share.
"Yes, we can do better," Gupta said during the automaker's financial results announcement last week, where it reported a rebound to profit in the July-September quarter and lifted its outlook.
"Two years before, we had a problem of how to sell. But that's not a problem today; we have a good problem to solve," Gupta said. "The problem for us is how much we can produce. The more we produce, the more we sell, and the more market share we will gain."