Bigger ship, same anchor.
While plenty of questions linger about how Fiat Chrysler Automobiles and France's PSA Group will intertwine as they merge into Stellantis this week, one thing is clear: Jeep will be a top priority, whatever its parent company is called.
The adventure brand will remain a force in the U.S. and make more inroads globally as a cornerstone of Stellantis, with an onslaught of products designed to take Jeep upstream and into new segments as dealers increasingly spend millions of dollars to build flashy Jeep-only showrooms.
That was evident last week with the debut of a three-row Grand Cherokee, a first for Jeep's top-selling U.S. nameplate. The Grand Cherokee L, laced with a premium interior and sporting fresh styling, suddenly puts the storied SUV on the radars of those in search of more space.