Hyundai Motor Group has mastered the highways and byways on land and has even founded a company to make electric air vehicles that will take to the sky.
Now, Hyundai and Kia aim to slip the surly bonds of Earth.
The South Korean automakers said last week that they'll collaborate with a group of research institutes to develop "mobility solutions" for the moon.
Consultations are expected to lift off as early as this month and draw from the group's robotics expertise. Efforts will focus on exploration equipment, software and remote communication.
The automakers did not offer specifics about the vision, such as a timeline for landing on the moon or whether a rover might be human-driven or remote-controlled.
The announcement follows South Korea's launch of a domestically produced rocket in June.
"We will expand the scope of human movement experience beyond traditional means of transport and beyond the bounds of Earth to further contribute to the progress of humankind and help create a better future," Yong Wha Kim, head of the R&D Planning & Coordination Center for Hyundai Motor and Kia, said in a statement.