General Motors' decision not to join Ford and Jeep in a renewed battle for off-road supremacy is reportedly not sitting well with the company's top executive.
The buzz surrounding the resurrected Bronco contrasts with the criticism directed at GM over its revival of another dormant SUV nameplate two years ago: the Chevrolet Blazer.
Little about the crossover of today harkens to the beastly Blazers of the past. Its relaunch made hardly a ripple — at least outside the UAW, which encouraged a boycott because the new version is imported from Mexico. Automotive News certainly did not dedicate the entire last page of an issue to the Blazer's return.