GM is offering $150 million in a combination of cash and payment-in-kind, which includes access to the automaker's components and assistance with manufacturing, in exchange for the stake, Pure Watercraft said Monday.
Founded in 2011, Seattle-based Pure Watercraft makes electric motors for boats powered by lithium-ion batteries and uses a plug-and-play design mechanism that allows for any boat hull to use its motors.
"Building upon GM's existing efforts to deploy our technology across rail, truck and aerospace industries, the combined expertise of these two enterprises should result in future zero-emissions marine product offerings," Dan Nicholson, vice president of GM's Global Electrification unit, said in a statement.
“Our mission is to enable a new era in boating,” said Andy Rebele, founder and CEO of Pure Watercraft. “This joint effort with GM is expected to enable us to make significant technological advancements in range and charging, while achieving volume production.”
The carmaker in October outlined plans to double its revenue by 2030 and become the leader in U.S. electric vehicle sales.
GM said it would disclose any products developed from the partnership with Pure Watercraft at a later date.