Dodge tops J.D. Power study for excitement, emotional appeal
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July 22, 2020 12:00 PM

Dodge tops J.D. Power study for excitement, emotional appeal

Vince Bond Jr.
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    REUTERS

    Fiat Chrysler Automobiles' high-octane Dodge brand, known for its dedication to muscle cars, led mass marketers in a J.D. Power study measuring excitement and emotional attachment to new vehicles.

    J.D. Power's Automotive Performance, Execution and Layout Study, a complement to its Initial Quality Study released last month, measures attributes across 37 areas experienced by owners, "ranging from the sense of comfort and luxury they feel when climbing into the driver's seat to the feeling they get when they step on the accelerator," the company said. Scores are based on a 1,000-point scale.

    Dodge is the first domestic brand to earn first-place honors in the appeal and quality studies in the same year. Hyundai is the only other mass-market brand to achieve the feat, while several luxury brands — Genesis, Lexus and Porsche — have done it.

    J.D. Power 2020 U.S. Automotive Performance Execution and Layout (APEAL) Study

    Nameplate index ranking (based on a 1,000 point scale)

    Premium brand:      Mass market brand:      Brand not eligible:

    Porsche 881
    Lincoln 876
    Cadillac 874
    Dodge 872
    Ram 871
    BMW 869
    Land Rover 866
    Genesis 864
    Lexus 859
    Volvo 859
    GMC 857
    Jaguar 854
    Ford 853
    Infiniti 846
    Mini 846
    Acura 845
    Audi 845
    Kia 844
    Mazda 844
    Nissan 844
    Honda 842
    Hyundai 842
    Chevrolet 839
    Buick 832
    Subaru 832
    Volkswagen 832
    Mitsubishi 829
    Chrysler 828
    Toyota 825
    Jeep 822
         
    Tesla* 896
         
    Luxury Average 861
    Mass Market Average 838
    *Brand is not rank eligible because it does not meet study award criteria.

    Dodge was followed by FCA's Ram truck brand — which had a strong third-place showing in the latest IQS and topped the 2019 appeal rankings — GMC, Ford and Mini in the top five.

    While performance-driven Dodge led the way, FCA's Jeep finished last. Toyota — which has been updating the styling of key models such as the Camry, Corolla and RAV4, in addition to reviving the flashy Supra in recent years — placed second to last. Finishing just above them were Chrysler, Mitsubishi, Volkswagen, Subaru and Buick.

    Among premium brands, Porsche led the way for the second consecutive year. It was followed by Lincoln, Cadillac, BMW and Land Rover in the top five.

    The average score for luxury brands was 861, compared with 838 for mass-market brands, and the gap between the two — 23 points — is the narrowest in the study's history.

    "The APEAL study measures an owner's emotional attachment to their new vehicle and in what areas that vehicle may not be delivering on all of the positive experiences that were hoped for," Dave Sargent, vice president of automotive quality at J.D. Power, said in a statement. "Understanding this is just as valuable to automakers as knowing about quality issues and owner acceptance of new technologies. The goal for automakers is to delight customers on all these dimensions. Some are better than others at doing this."

    The Hyundai Motor Group had the most model-level awards with five (Genesis, Hyundai Sonata, Hyundai Veloster, Kia Stinger and Kia Telluride). BMW Group, which had the highest-scoring model in the study with the X6 crossover, and Nissan Motor Corp. had four apiece, while General Motors won awards for three models.

    Top three models per segment

    Top overall model: BMW X6

    Segment Highest ranked Others ranked
    Small Premium Car* Audi A3 Acura ILX
    Small Car Nissan Versa Chevrolet Sonic, Kia Rio
    Compact Premium Car Genesis G70 BMW 3 Series, Lexus IS (tie), Mercedes-Benz C-Class
    Compact Car Nissan Sentra Volkswagen Jetta, Honda Civic
    Compact Sporty Car* Hyundai Veloster Subaru WRX
    Midsize Premium Car Kia Stinger Cadillac CT5, Lincoln MKZ
    Midsize Car Hyundai Sonata Honda Accord, Kia Optima
    Midsize Sporty Car* Dodge Challenger Ford Mustang
    Upper Midsize Premium Car* Cadillac CT6 BMW 5 Series
    Large Premium Car* BMW 7 Series BMW 8 Series
    Large Car* Nissan Maxima Dodge Charger
    Small Premium SUV Jaguar E-Pace Volvo XC40, Land Rover Range Rover Evoque
    Small SUV Mini Countryman (tie), Toyota C-HR (tie) Mazda CX-30
    Compact Premium SUV BMW X4 Lincoln Corsair, Porsche Macan
    Compact SUV* Ford Escape (tie), Mazda CX-5 (tie) GMC Terrain
    Midsize Premium SUV Land Rover Range Rover Velar Cadillac XT5, Lincoln Nautilus
    Midsize SUV Chevrolet Blazer Nissan Murano, Hyundai Santa Fe
    Upper Midsize Preium SUV BMW x6 Porsche Cayenne, BMW X5
    Upper Midsize SUV Kia Telluride Hyundai Palisade, Dodge Durango
    Large Premium SUV Lincoln Navigator Cadillac Escalade, Mercedes Benz GLS
    Large SUV Nissan Armada GMC Yukon, Chevrolet Tahoe
    Minivan* Honda Odyssey Chrysler Pacifica
    Midsize Pickup Honda Ridgeline Ford Ranger (tie), GMC Canyon (tie)
    Large Light Duty Pickup Ram 1500 GMC Sierra, Ford F-150
    Large Heavy Duty Pickup* GMC Sierra HD Ford Super Duty
    *No other model in this segment performs above segment average.

    FCA captured two wins, for the Dodge Challenger and Ram 1500, as did Ford Motor Co., Honda Motor Co. and Jaguar Land Rover.

    Tesla was profiled in the study for the first time but wasn't ranked because it doesn't grant J.D. Power permission to survey owners in 15 states where it is required. Tesla received a score of 896 based on results in 35 other states, J.D. Power said.

    The 2020 U.S. study is based on responses from 87,282 owners of new 2020 model-year vehicles who were surveyed after 90 days of ownership. It was conducted from February through May, J.D. Power said.

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