DETROIT — The Detroit 3, Toyota and Honda received the highest marks on the Rainbow PUSH Coalition's 2020 Automotive Diversity Scorecard.
The organization, founded by civil rights activist Jesse Jackson, lauded automakers for hiring African American ad agencies, appointing more chief diversity officers and reevaluating where they stood on diversity and inclusion after the 2020 death of George Floyd sparked a social justice movement.
The scorecard was released last week during the 22nd Rainbow PUSH Coalition Global Automotive Summit, which focused on increasing opportunities for minorities during the industry's move to electrification.
General Motors, for example, created an inclusion advisory board in June 2020 and appointed Telva McGruder as its first chief diversity, equity and inclusion officer. Hyundai brought on Culture Brands, an African American-owned marketing agency — marking the first time Hyundai has partnered with an agency dedicated to reaching Black buyers.