John DeMarco Senior vice president of automotive at Experian See All Staff Page Recent Stories How to manage a downturn? Clues are in the data Data can help us understand how and when certain economic indicators might trigger movement in the industry. It'll help us plan and prepare well in advance, and importantly, allow us to find opportunity for quicker recoveries once the downturns hit. How to use data to reposition for retail success Automotive retailers can learn from other digital retailers as the digital car-buying trend grows.