Dan Shine

Lundy said a customer wants to know they will be taken care of months and years after their vehicle purchase.

But author Dan Shine said a simpler solution is to just hire more women as advisers and in other service department roles.

Today's automobiles are more complex than ever, ASE said in a statement. Because of this, service professionals must stay up to date on constantly changing vehicle systems and technologies.

Some insight on Michael Barich, fixed operations trainer.

The Techs Rock Awards celebrate inspiring technicians in 5 categories. Each of the category winners is then eligible for the grand prize.

Wayne Bridges, director of technician training at Toyota of Puyallup near Tacoma, Wash., serves on 10 advisory committees at local high schools and technical colleges.

Some insight on Shawn Armorer, owner of business development center coaching firm BDC Alchemy.

Other NADA Data numbers include the number of technicians employed and number of repair orders written.

The camp includes field trips, business tours and a minor league baseball game.

A sales and service divide still remains, a former dealer says. But dealers are starting to realize the value of service as a tool for customer retention and satisfaction.

Some insight on Charity Dunning, CMO of Fixed Ops Marketing.

There are a few factors causing a shortage of collision technicians, says Andrew Batenhorst, body shop manager at Pacific BMW in Glendale, Calif. One is the complexity of repairs; another is there are not enough new applicants replacing retiring technicians.